http://www.nytimes.com/2008/05/26/business/media/26link.html?_r=1&ref=technology&oref=slogin
This reading points out that the important influence of comic in the Internet.
The author uses his own experience to tell people that comic can effect people in many place such as, their tag or their habits, especially in the Internet.
In the same time, this reading shows a psychologist's opinion of comic: analysing a joke is like dissectig a frog------it can be done, but the frog dies. That is the reasobe why many people like jokes but none of them can tell the real meaning in a funny way, and that is the reason peole need to use joke to instead a real word or a sentence.
Beside , it talks about the benefits of comic.
I think the psychologist's opinion is right because i also haven't seen anyone can analyz a joke in a funny way or make me laugth again. In addition, comic can bring many business chances which is true and the business chances can bring many benefits and effect people in their normal life a lot, especially when comis have been put on the internet.